The service sector is constantly evolving and changing due to technological and competitor advancement and is in much need of point-of-sale (POS) systems. Restaurants are seeking to boost customer service, save time, be productive, and stay competitive in the growing global arena, thus resorting to cloud-based POS systems.
Restaurants have heaps of challenges, such as regular maintenance, multiple rounds of technical consultation, and long periods of downtime, which is why cloud-based POS systems for restaurants would be beneficial.
A POS system is the core of any restaurant’s operations. It is responsible for handling orders, tracking inventory, and managing customer data.
With the right add-on features, it can assist with the management of staff, handle online processes and payments, streamline your back-of-house kitchen operations, provide insight through the feedback left by customers, and offer after-sales service to consumers.
Let’s explore 6 benefits of cloud-based POS systems for restaurants and how they can be integrated.
Innovation is very important for building and growing a restaurant and becoming recognised in the industry. Therefore, to stand out, restaurants must implement procedures that are innovative and creative. An example of innovation through cloud-based POS systems is the establishment of virtual restaurants, also known as ghost kitchens, cloud kitchens, or dark kitchens—a relatively new concept growing alongside the delivery app market.
These restaurants take orders through online apps and use “ghost kitchens” or virtual kitchens that offer virtual menus to take-out customers. It has also been found that as of 2022, 32% of restaurateurs reported that installing a new POS system was a priority.
Cost-effectiveness is one of the primary reasons cloud computing is important for restaurants. Cloud-based POS systems are cost-effective because there are no hardware costs involved.
According to a study by the International Data Group, 69% of businesses are already using cloud technology in one capacity or another, and 18% say they plan to implement cloud-computing solutions at some point.
Previously, restaurant expansion was costly, time-consuming, and a strategic decision because any expansion requires a substantial investment, but restaurants can now switch to more profitable decisions and secure finances.
By having a system infrastructure based on the cloud, restaurants can be more flexible. Cloud-based POS systems enable switching procedures and practices, which can be accessed from anywhere and be converted anytime.
Cloud-based POS systems for restaurants enable better decision-making and offers, so these establishments will be able to use expert data analytics which will improve their operations and the overall customer experience.
Digital cloud systems improve accuracy and reduce errors, which contribute to and aid better decision-making and planning.
Integrated restaurant operations pave the way for holistic and well-rounded data—useful for getting insight into internal and external restaurant practices. Integration forms a link between best practices and procedures and this keeps operations in sync.
A 2022 HospitalityTech survey showed that the top reasons for restaurateurs to upgrade their POS systems are to get better data to understand customer preferences, to enable additional payment options, to offer self-service options, and to activate multi-channel sales.
Cloud-based POS systems for restaurants build communication and relationships with customers, which ultimately results in customer loyalty. According to a survey, 86% of restaurants use POS data to inform discounting, loyalty programmes, and marketing strategies.
Further, it was proven that the majority of restaurateurs, roughly 71%, use data from their POS systems to optimise menus, streamline payments, and boost digital engagement.
Cloud-based POS systems to revolutionise restaurant operations
A modern restaurant POS system can streamline internal and external operations, connect all of the various personnel involved in making the restaurant run smoothly, and automatically track sales, labour, and inventory metrics.
In a rapidly changing business environment, it is important that restaurants prioritise keeping their options open to make sure they keep up. With cloud-based POS systems in a restaurant, it’s easy to centralise tasks and maintain seamless operations.