April 22

How restaurant reports help businesses spot trends and transform servicing


Thriving in today’s restaurant industry calls for a thorough understanding and study of front-end operations and back-end operations, which can be achieved seamlessly through the help of restaurant reports. 

With evolving taste buds, a growing need for creativity in servicing, rapid and fierce competition, and limited resources, staying ahead of the curve is becoming increasingly difficult, which calls for analysis and evaluation of data to help diners, staff, and chefs free up their minds. 

However, the days of sifting through piles of paperwork, numbers, and reviews are over, as technology facilitates condensing a bulk of information and summarising information for smooth and seamless decision-making. 

Having a bulk of information at your fingertips arms the hospitality industry with data about diner preferences, trends, peak restaurant levels, shift management, stock counting, and resource allocation. 

In this blog post, we discuss how restaurant reports help businesses spot trends and transform restaurant servicing. 

How can businesses get detailed information and reports on restaurant processes?

Businesses seeking detailed information and reports on restaurant processes can benefit significantly from the implementation of an electronic point of sale (EPOS) system. These systems are designed to streamline restaurant operations, enhance efficiency, and provide insights into all aspects of restaurant management.

An EPOS system for restaurants serves as a centralised hub for the processing of transactions, order management, and real-time tracking of stakeholders, inventory, finances, and resources. EPOS systems capture a grand and diverse scheme of data, such as revenue potential, item popularity, and customer preferences; this data forms the foundation for generating reports that offer a comprehensive overview of restaurant functions.

From sales and inventory management to customer engagement and back-office operations, these systems provide the tools and insights needed to drive restaurant success in the competitive food service industry. EPOS systems offer a comprehensive solution for businesses seeking detailed information and reports on restaurant processes and functions. 

What can businesses do with reports and analytics? 

Most often, reports and analytics are confused for a bunch of numbers, figures, graphs, and charts. However, these figures have the dense potential for data-backed decision-making, operational optimisation, service improvement, and performance indication. 

  1. Identify trends: Restaurant reports enable the identification of emerging trends in customer preferences, allowing businesses to adapt their offerings to meet changing diner demands. EPOS systems are able to recognise popular menu items or understand seasonal variations; spotting trends early gives restaurants a competitive edge.
  2. Optimise operations: These reports can be used to optimise restaurant efficiency, obtain insights into revenue order patterns, and discover inventory levels to help streamline supply chain management, minimise waste, and reduce costs. This optimisation enhances profitability whilst also maintaining service quality levels.
  3. Enhance customer experience: Restaurant EPOS systems capture diner feedback and valuable information for decision-making; most often, EPOS systems compile information addressing diner complaints and feedback. Using this information will meet the niche that consumers are looking for in terms of servicing, convenience, and quality. 
  4. Drive strategic decision-making: EPOS systems provide restaurants with useful data to drive strategic business decisions. The reports obtained will also enable a restaurant to make decisions based on growth. This in turn powers the restaurant’s capacity for menu expansion, new locations, and future marketing propositions. 
  5. Measure performance: The analysis of reports allows restaurant businesses to track their performance over time. Restaurants can even keep a close eye on key performance indicators (KPIs), such as sales growth, customer satisfaction scores, and profitability metrics to gauge the effectiveness of strategies and initiatives. 

Restaurant reports serve as invaluable tools for guiding business strategy, improving operational efficiency, and servicing and delivering exceptional customer experiences in the fast-paced and ever-evolving food industry.

How are firms spotting trends with reports and analytics?

The power of restaurant analytics can not be overstated, because it helps restaurants identify trends and the pulse of the industry. Spotting trends through data analysis is a game-changer for restaurants looking to stay ahead in the ever-evolving food service industry. 

Identifying patterns and trends in customer preferences: Data analysis and reporting allow restaurants to delve deep into customer behaviour and needs. With restaurant analysis and reports, businesses can examine transaction histories, order patterns, and customer feedback, and restaurants identify recurring trends and patterns based on demand and financial insights. Restaurants can tailor their offerings to meet the evolving tastes of their diners, to remain relevant and competitive in the market.

Utilising sales data to identify popular menu items and optimise offerings: Sales and revenue data is crucial information for restaurants. By analysing sales figures, restaurants can highlight their diner favourites and best-selling items and understand which dishes resonate most with their customers. This insight enables restaurants to optimise their menu offerings by highlighting popular items, experimenting with new recipes based on specialised diets, food trends, and lifestyle habits, or even reimagining existing dishes. Sales data can help identify underperforming menu items that may need to be revamped or removed, freeing up space for more profitable alternatives.

Recognising seasonal variations and adjusting strategies accordingly: Seasonal variations have a significant impact on consumer dining preferences and demand behaviour. Data analysis and reporting allow restaurants to identify seasonal trends and adjust their strategies accordingly. Anticipating these shifts in demand, restaurants can proactively adjust their offerings, promotional campaigns, and inventory levels to capitalise on seasonal opportunities and maximise revenue.

Analysing customer feedback to pinpoint areas for improvement: Customer feedback is a valuable source of information for restaurants looking to enhance their offerings and service quality. Data analysis enables restaurants to systematically collect and analyse feedback from various sources, such as online reviews, surveys, and social media channels. By identifying common themes, recurring issues, and areas for improvement, restaurants can take proactive measures to address customer concerns, enhance the dining experience, and build stronger relationships with their patrons.  

Data analysis and reporting is a powerful tool for restaurants seeking to spot trends, optimise offerings, and elevate the dining experience and diner perception. By harnessing the insights derived from customer data, sales figures, and feedback analysis, restaurants can stay agile, responsive, and competitive in an ever-changing industry landscape.

Get in touch with WITMEG to elevate your service level and gain a unique selling proposition 

Look no further than WITMEG—your partner in achieving excellence and gaining a unique selling proposition with restaurant EPOS systems.

The challenges facing the food service industry today are constantly overpiling, which is why WITMEG develops a revolutionary approach to elevate your service and set you apart from the competition. The secret ingredient to better service levels and better service propositions? Restaurant reports.

Imagine having access to detailed insights into your restaurant’s operations, customer preferences, and market trends—all at your fingertips. Get in touch today to discover how our innovative approach to restaurant reporting can transform your business and elevate your service level. 


How can I use restaurant reports to enhance the overall dining experience for my customers?

Restaurant analytics and reports offer valuable insights into customer preferences, satisfaction levels, and pain points. By analysing diner feedback and behaviour patterns, a restaurant can identify areas for improvement, tailor menu offerings to meet customer expectations, and deliver personalised experiences that delight your diners and satisfy them to become recurring diners. 

How can I make sense of the data presented in these reports?

While analysing data may seem daunting at first, restaurant management software and EPOS systems offer user-friendly interfaces and customisable dashboards that make it easy to interpret and visualise data. Consider seeking assistance from a qualified data analyst or consulting your software provider to better understand the insights presented in your reports. 

How can I generate these reports and what focus should be placed when analysing data?

The frequency of generating these reports depends on the specific needs and dynamics of your restaurant. However, a common practice is to generate reports on a weekly or monthly basis to track performance over time. When analysing reports, focus on key metrics such as revenue trends, menu popularity, inventory turnover rates, diner satisfaction scores, resource allocation, and labour costs to identify areas for improvement and opportunities for growth.