An automated order management system for restaurants improves customer service and satisfaction

Automated order management allows restaurants to replace manual tasks and increase and improve operational efficiencies, speeding up customer satisfaction and reducing overall human error. 

Powerful business solutions through innovation

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In a world with no automated processes, the restaurant industry worked on pen and paper, rushing and bustling within the restaurant. However, these old-school methods weren’t always effective due to the heavy reliance on manual tasks.  

With hospitality solutions like automation advancements, however, there are several benefits, such as reduced labour costs and optimised resource allocation. However, since restaurants must maintain a balance between producing and servicing, human efforts cannot entirely be eliminated. 

The UK is the third largest online food delivery market in the world so restaurant managers would want to implement efficient processes to ensure customers receive their orders on time. By using an automation platform like an order management system for restaurants, this can be achieved. 

Automated order management systems transform restaurant processes to create seamless front-end and back-end operations, helping restaurants gain a competitive advantage and boost employee morale, productivity, the R&D process, inventory management, and data-driven decision-making.

What is an order management system for restaurants?

An order management system is important because it is a system that holds an umbrella of responsibilities. An order management system (OMS) is a software application that enables restaurants to manage orders through a series of channels—including online ordering, in-person ordering, and mobile ordering. An OMS typically includes the ability to handle menus, manage inventory, host a customer database, and report on sales. 

How do order management systems work at a restaurant?

Automation removes the need for manual work, thus enabling employees to undertake more strategic and less monotonous tasks. An order management system can unlock greater productivity and innovation with the ability to handle multiple tasks at once, which streamlines operations.

An automated order management system for restaurants offers control, convenience, and clarity at every stage of the ordering process—not just for online delivery and takeaway orders but also for dine-in orders. 

Why use an automated ordering system? 

Instantaneous ordering process

Instantaneous ordering process

An order management system for restaurants makes the ordering process instantaneous and reduces the time it takes for the order to ultimately reach the customer. The system will acknowledge an order request, check inventory, and approve the request without requiring human involvement. 

An order management system for restaurants makes the ordering process instantaneous and reduces the time it takes for the order to ultimately reach the customer. The system will acknowledge an order request, check inventory, and approve the request without requiring human involvement. 

Better communication

Better communication

Communication will improve between back-end operations like the kitchen and front-end operations like customer service to the kitchen, which will improve the customer experience. Customers will always know the status of their orders, which improves trust and betters customer satisfaction. 

Communication will improve between back-end operations like the kitchen and front-end operations like customer service to the kitchen, which will improve the customer experience. Customers will always know the status of their orders, which improves trust and betters customer satisfaction. 

Easy data gathering

Easy data gathering

An order management system for restaurants facilitates record-keeping and data gathering at every stage of the order process. Data about past orders and customer details can also be recorded to assist with enterprise resource planning, demand forecasting, marketing, and future campaigns. 

An order management system for restaurants facilitates record-keeping and data gathering at every stage of the order process. Data about past orders and customer details can also be recorded to assist with enterprise resource planning, demand forecasting, marketing, and future campaigns. 

More Scalability

More scalability

Adopting an order management system allows a restaurant manager to scale order management capabilities and allocate resources effectively. The restructuring of resources drives profitability, productivity, precision, and punctuality when it comes to the service provided to customers. 

Adopting an order management system allows a restaurant manager to scale order management capabilities and allocate resources effectively. The restructuring of resources drives profitability, productivity, precision, and punctuality when it comes to the service provided to customers. 

FAQs

What does an order management system do?

Order management systems can manage the back end and front end, from tracking the attendance of staff, scheduling, managing inventory, handling kiosk orders, monitoring delivery, customer relationship service management, marketing, health and safety and integrated operations.

An order management system can manage and keep track of inventory, customers, and orders. Restaurants are also able to manage finances and keep and monitor progress, which can help improve customer service and operations. 

What types of restaurants use automated ordering systems?

All restaurants can implement these smart and automated ordering systems. Fast food restaurants use automated systems in ordering, drive-thru, and servicing processes. When it comes to fine dining restaurants, an automated order management system can be used to create bookings. Any type of restaurant can utilise an order management system to organise and process orders.

Get specialist advice on automated order management system integration in your restaurant 

Speak to a specialist from WITMEG and discover the ideal solution to address the specific requirements of your restaurant.

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