November 7

Why an e-commerce order management system is important in operations


An e-commerce order management system is a software that streamlines operations and binds all stakeholder duties together to align with business objectives. The objectives of an e-commerce business are keeping costs low and operating with continuous efficiency at every stage.

Since e-commerce businesses operate online, it is important to establish transparency and accountability, which builds trust with customers in the long run—this can be done using an order management system.

An order management system is an EPOS solution available to retailers which can be used across all levels of operations and can streamline the processes among stakeholders. This way, the business can ensure impeccable service quality and establish long-lasting stakeholder relationships.

There are several functions and responsibilities that an order management system can undertake which help with operations, described below.

Procurement and order processing

A software system can tie down the procurement process, by creating channels to obtain goods through data monitoring and analytics. This increases the efficiency, accuracy, and cost-worthiness of operations because purchase decisions are made with the backing of data and quantitative figures.

Material and inventory management

A centralised database of inventory and purchase history can help an e-commerce business make operational decisions as information about fast-moving goods can be obtained, facilitating business decisions, such as which goods need to be re-ordered, which goods should be scrapped from purchasing, and which goods are nearing expiration.

Return management

If customer expectations aren’t met through the products or services offered by the business, they can be returned and an order management system can keep track of these customer experiences, through reviews customers have left, for example. The business can then use this information to maintain product consistency and build a reputation for quality.

Analytics and monitoring of reports

The ability to collect, collate, and analyse information is one of the biggest advantages that an order management system can offer because this can be the foundation of quantitative information required for important decision-making. This is likely to increase the accuracy of decisions and forecasting as well.

After-sales servicing and marketing

With the database of information that an order management system holds, managers of e-commerce businesses can understand the needs of consumers and ultimately cater to their needs.
This proves useful to increase a business’s consumer base, thereby enhancing customer loyalty and brand awareness.

Communication with stakeholders

A centralised and integrated software system brings all stakeholders into one space, prompting transparency and accountability from inception to completion and delivery. The bulk of e-commerce processes run online so it’s important to create a strong bond among all stakeholders. Using an order management system allows businesses to curb shortcomings in operations.

Implementing an e-commerce order management system

Being based online means the consumer base is endless with the way technology is growing and evolving in the present day. Therefore, businesses need to utilise efficient practices to meet all their customers’ needs.

The e-commerce industry is highly competitive and can get saturated fast because of the entry of new competitors and business concepts, so having an order management system allows businesses to stay on the ball.

An e-commerce order management system is vital for tackling and streamlining monotonous operations, so prior to implementing one, it’s important to consider many factors, such as the present ordering system in place, the adaptability of consumers, the demographic of consumers, the business’s objectives, the level of competition in the market, and the economic conditions.

Once these factors have been considered, an appropriate order management system can be implemented, helping streamline and modify business operations, reach prime efficiency, and optimise costs.